NCA will only consider applicants who live within approximately one-hour's travelling time of Central London. We only recruit in the London, Greater London and most Home Counties regions (including Bucks, Beds, Essex, Hampshire, Herts, Kent, Middlesex, Northants, Surrey & Sussex).

Email your application (one email per applicant) to apply@norriecarr.com with ALL the following information:

  • Applicant's name (first name/surname)
  • Parent/carer's name (if applicable)
  • Date of birth and present age
  • Gender
  • Telephone number
  • Address
  • Postcode
  • Local authority
  • 3 recent images - No hats, sunglasses, headbands on babies etc, just simple images where facial features are clearly visible.



There is a lot more to the industry than being a pretty face. The talent on our books cover a wide range of looks, ages, ethnicities and backgrounds. Some of the talent we take on for their conventional good looks, some for their acting ability, others for their strength of character and personality.

The one thing that all potential talent must have is enthusiasm and a desire to join the agency. On meeting an individual and working with them, it is obvious if they are uncomfortable or embarrassed working in front of the camera. Some castings will simply involve a photo being taken, others will involve some acting and dialogue. At all auditions clients will expect confidence and enthusiasm.

Gaining any level of success involves courtesy, commitment and patience. Artists can attend many auditions before striking lucky. Most auditions take place in central London and are normally arranged at very short notice often the afternoon before, (sometimes even the same day) so you need to be flexible in your timetable, professional and reliable.


Many individuals think that they could make successful models, which makes the industry extremely competitive.

Of the many applications received we only take a small percentage of people onto our books. We consider every application with care. If we think that the applicant has potential we will invite them into our offices for an assessment. Or if the individual is already an established model/actor then we will ask them to meet us with their portfolio.

We never accept artists onto our books directly from a photograph as it's essential that we meet them in person.

Once an artist is registered with the agency and has professional photographs, we are able to start promoting them. Before clients select an individual for a commercial or photoshoot etc they will ask to see a selection of candidates from all agencies at a casting session. NCA artists will be competing with those from other agencies as well as one another. At some castings there will be appointment times and the castings will be well organised, at others (West End castings, catalogues) there may be hundreds of people being seen for the same role.

Castings are normally only organised the day before, so there is not much notice. It is essential that artists have a flexible timetable and the patience and good humour to cope with attending castings.

Clients are continually in search of fresh faces and new looks; some people will work steadily, others occasionally and some may never be called for an audition. Unfortunately, no agent can guarantee work, only that the artists face will be seen by the industry.

Choosing an agency

It is important to choose the right agency. Start by choosing an agency that is well known. You can contact any big company (a magazine, fashion catalogue, advertising agency) and ask them for the names of the agencies they use.


Agency commission: photographic assignments - Adults 33.3% / Children 37.5%; commercials - Adults 20% / Children 25% (foreign assignments/clients can attract a higher commission)

Talent Web Directory fees:

BABIES & PRE-SCHOOLERS - £45 for 1 year on the NCA talent web directory including regular picture editing and updating of web and e-card and direct mail promotion.


this includes a professional photoshoot and 1 year on the NCA talent web directory including regular picture editing and updating of web and e-card and direct mail promotion.

The NCA photoshoot provides us with professional promotional photograph(s) and gives us the opportunity to see how they perform in front of the camera, and in a busy professional studio environment.