Craig's Carlsberg Fan AcademyCarlsberg, which is The Official Beer of The England Football Team and sponsor of UEFA EURO 2012™, is airing the ad ahead of this Summer's tournament.
Craig, who can be seen wearing the red England shirt, plays an England fan who is being lead around the Fan Academy by Des Lynam.
The Fan Academy also features former England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright, actor Brian Blessed, ex Olympic gold medallist Linford Christie and explorer Ray Mears.
Even so, our eyes were firmly on Craig! See the ad below: