Huggies Hero

The multimillion-pound TV campaign promotes the launch of Huggies' new "drylock system", which is said to leave a baby's skin super-dry for up to 12 hours and helps to prevent leaks.

Freddie plays the role of Alfie and is seen babbling away (but translated via subtitles) to the viewer about the pros of the new “drylock system”.

Freddie, in the role of Alfie, also has his very own Twitter handle, @AlfieTheBaby.

To view the commercial, click on the Youtube link below:

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