6yr old Nicole, who has been with the Norrie Carr Agency since she was a tiny baby, is fronting Waitrose's latest Christmas campaign.

Her face is currently strewn across the UK on bus stop posters, billboards, press ads and inside all Waitrose stores.

She is also beaming into the nation's living rooms in Waitrose's festive television commercial, where she can be seen running into the arms of her "father" who has returned home for Christmas.