The Debenhams 25% off commercial - which is currently airing nationwide - features cheeky Norrie Carr model Owen.
Six-year-old Owen was the only boy selected for the tv commercial as the client was confident that a back-up child wouldn't be necessary.
He was a hit with the crew and the director who even sketched a picture of Owen and signed it for him to keep as a memento.
It was a long day, but Owen had great fun, loved looking round the set and enjoyed all the attention he was given.